Custom Book Marketing Plan & Coaching Package

The book publishing and promotion world has changed so drastically in the last 10 years, it can be overwhelming and confusing to know how to start the book-selling process.  My “Quick Start” book marketing plan and coaching package will teach you about effective online strategies, online tools / techniques, and will give you a clear plan for promotion success without investing a lot of money.

The key is to eliminate time consuming and frustrating promotional strategies, and implement a plan of action that can sell the most books, raise your Amazon ranking to “best seller” status, and increase your book/brand visibility.  You will walk away with a marketing plan, tactics, and a timeline you can immediately implement to start selling books and build your author platform—complete with coaching support throughout the process.

Book Marketing Plan

Together, we will create an Author Marketing Plan focused on a multi-faceted book launch that incorporates proven online marketing tools to build your platform and some essential offline tactics as well.

The ultimate goal is to stand out in a crowded market place, grab attention, connect with readers, obtain positive customer reviews, and create a steady flow of book sales. In addition, many authors leverage their books to establish their brand and professional identity, spotlight their unique personality, and grow their business.  There are many approaches out there to marketing.  I will share what I know will work best for your book genre, based on my experience, and in turn, teach you the most effective techniques to sell more books.

The Process

1. Pre-work

Two weeks prior to our marketing strategy session, I will send you a marketing plan workbook. Based on your answers and book genre, I will begin to design a marketing strategy and lay out potential tactics.

2. Book Marketing Strategy Session

During a 3-hour one-on-one meeting, we will map out a custom marketing strategy for online and off line, and identify and prioritize the tactics to use in year 1. You will walk away with a document that includes a detailed book marketing strategy with well-defined tactics, as well as specific links to resources for book promotions, awards, editorial reviews, reader reviews, etc. You will have a clear idea of what to do in the first 6-months, including follow up actions needed to get the most from your marketing and promotion efforts.

3. Four Coaching Sessions

Our four (1-hour) coaching sessions will help you with the implementation of your plan. Each coaching session will cover what’s working, successes, insights, what’s not working, and To-Do’s before we meet again. The sessions can be scheduled as necessary and used within a 6-month time frame.

Note: If you feel that implementing the book marketing strategy will come easily to you, I offer a custom book marketing plan package only. This plan is based on our pre-work and 3-hour marketing strategy session – as described above. The package does not include subsequent coaching sessions although you can sign up for coaching at any time.

Start your author success journey!

Contact me to learn more.
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